Station identification or “station ID” is a short piece of motion graphic that keeps viewer conscious of the station brand and communicate its brand identity to its audiences. This work is a station ID for Gsquare, a 24-hour game TV channel, in Christmas.

The concept is “game + Christmas”

The elements refer to Christmas such as the snow ball, red, green and gold color scheme, font and music. The storyline is inspired by games, a snow ball, the main character, rolls rapidly to escaping pacman-like invaders through various hoops that capture the impression of ‘80s-‘90s arcade games, and then jumps on the present boxes with letters “MERRY X’MAS” on them. The snowball then splash and turn into Gsquare logo in the end.