Panasonic: One Night Castle was an event to promoting the new Panansonic television product line. The event’s details that affect the motion graphic design are:
1. The motion graphic was shown on a set of six television screens. So for variety and unity, we did a big size clip and cropped it into six clips.
2. To present the benefit of product such as vivid color and sound. Colors can easily be conveyed. But sound is much harder in noisy environment, so we adhere to visual sounds, such as hand language, bumping elements, Manga bubble, to communicate with viewers.
3. To present technological might of Japan, origin of Panasonic, we use Tokyo’s skyscrapers photos composed with geometric blur and the running numeric elements.

Reference and Design team
DOS co, Ltd.,